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Home » Archives » 2003 » Oct » 03

Frederick's of Hollywood Hires 411web

AdWeek: 411web Becomes Lingerie Merchant's I-Guide

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Naughty lingerie purveyor, Frederick's of Hollywood, has hired 411web to manage online marketing efforts. 411web has already developed online creative that promoted Frederick's summer sale and is currently preparing a new holiday season campaign. The new campaign will target thirty something women with a banner campaign on AOL, MSN and Yahoo and search engine optimization programs with MSN and HotBot.

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