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France Launches Online Effort to Attract Business

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Making lemonade out of lemons, France launched an online campaign, supported by print to attract foreign investors. Limit your workforce to 32 hours a week? "2nd worldwide in terms of hourly productivity." Stifle private commerce by actively encouraging French-owned corporate giants? "10 French companies among the world's top 100." The site generally makes a good case for a positive investment climate, but viewers with the level of knowledge of those who might actually be considering locating a firm in France would know that some of the claims are actually stretches of serious business liabilities - perhaps topics best left untouched in the campaign. Also, had they not been required to use all-French labor, they may not have made the conjugation mistake in their campaign slogan ("Where the smart money go").

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