European chapters of the Interactive Advertising Bureau will be meeting next month to discuss the possibility of forming a unified body.

There are currently 15 independent IAB groups across Europe. The divided sects aspire to create a constitution redefining the organization's purpose.

One item on the agenda will be to expand the IAB's reach into mobile and TV. They will also consider creating cross-border ad standards and other guidelines. Uniform standards could encourage more aggressive ad buys as agnostic technologies improve upon each other.

Some of its goals are modeled after the US division of the IAB, though there is reportedly little to no communication between the two entities.

The US-based IAB keeps itself busy. It recently released updated video ad guidelines, as well as privacy guidelines for interactive advertising.