Fox Interactive, which includes MySpace.com, led the number of videos streamed in the U.S. in August, with 1.4 billion, or 20.1 percent of the market, according to a comScore report.
Yahoo sites ranked second in video streams initiated with 823 million (11.8 percent share), followed by YouTube with 688 million (9.9 percent share), according to comScore Media Metrix's August rankings of the top U.S. streaming video properties. In August, 6.98 billion video streams were initiated by U.S. internet users. The average U.S. streamer consumed 63.3 streams during August, or approximately two streams per day.
Yahoo sites attracted the most streamers in August with 39.9 million, followed by Fox Interactive (39.5 million) and YouTube (35.5 million). The U.S streaming audience increased 4 percent from July to reach 110.3 million streamers in August - about 64 percent of the total U.S. Internet audience.
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Video Streamers
Streamers at Fox Interactive showed the highest levels of video consumption at 35.5 streams per streamer, followed by Yahoo sites (20.6 streams per streamer) and YouTube (19.4 streams per streamer).
"Our data illustrate that the top-ranked sites by streaming activity do not directly correspond to the most trafficked sites, rebutting the sole use of traffic as a gauge of video consumption," commented Erin Hunter, EVP of comScore's Media and Entertainment Group.
