Fox, a global ad network in its own right, has selected AOL's AdTech to deliver ad inventory across multiple media.
According to MediaPost, AdTech must implement its Helios IQ platform across 20 countries in the next six weeks, resulting in the migration of over 100 sites onto its network.
It is certainly no small task, but neither is Fox a small client. Kit Desai of AdTech in the UK and Ireland called the relationship "an extremely important global win."
Helios IQ helps marketers deploy rich media campaigns. It also monitors executions in real-time.
