Fox Entertainment Group has selected Brightcove to deliver video ads on all Fox websites, reports Variety.

The deal is the first one Brightcove has signed to manage a company-wide web initiative. It has done one-off or multi-part deals with CBS, Discovery and other cable channels.

Brightcove, high on the deal, says it allows for greater deployment and a better user and corporate experience. By handling the advertising for given firms, the company says, the content producer - in this case Fox - can focus on creation and marketing.