MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Fox Taps Brightcove for Video Ad Delivery

Fox Entertainment Group has selected Brightcove to deliver video ads on all Fox websites, reports Variety.

The deal is the first one Brightcove has signed to manage a company-wide web initiative. It has done one-off or multi-part deals with CBS, Discovery and other cable channels.

Brightcove, high on the deal, says it allows for greater deployment and a better user and corporate experience. By handling the advertising for given firms, the company says, the content producer - in this case Fox - can focus on creation and marketing.

Related Topics

major players news
ad technologies & vendors
online ad market
new and improved
broadband
computers & tech

Search

VideoEgg
sponsor
E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News

MARKETING JOBS