Fox Interactive is adding self-service video ads to its menu of online ad options.

The FIM AdStore will allow advertisers, especially small businesses, to find video producers and other talent needed to create a video spot. There will also be tools for developing banner ads.

AdStore puts Fox Interactive in direct competition with other companies, like TurnHere, which offer similar services. It may also drive local ad dollars into the Fox coffers.

Each local Fox TV station site will feature AdStore tools. FIM will sell inventory for customized advertising on a CPM basis. And while it is not a facet of this launch, stations may eventually take spots created for the 'net and put them on TV.