Family Guy's latest season
debuts on iTunes

While NBC offers free downloads of recent TV episodes on its own site, and ABC does the same on AOL, Fox has unveiled a similar strategy.

Fox will be giving away all of its premiere episodes - for free - on iTunes.

Free episodes will no doubt land on iPods, potentially turning the giveaway into viral marketing.

Ultimately, Apple and Fox hope the giveaway will entice users to purchase regular episodes.