In recent days both Foursquare and LinkedIn have enhanced their back-end features for businesses. Foursquare just launched a new page to more clearly explain to businesses the options available to them for connecting to their customers and followers, as well as adding a new section to explain ways that companies without tangible locations can connect with customers through branded pages and badges. It is the first time foursquare’s criteria for adding branded badges has been spelled out on its site, the company says.
A Tie-Up with Hoover’s
LinkedIn, for its part, has partnered with Hoover's, to integrate some its functionality into Hoover's online business information platform. This will allow Hoover's customers to more easily prospect for leads and sales by using their existing connections within the Hoover's workflow. "Social media is becoming mainstream for B2B sales professionals," says James Rogers, vice president of marketing at Hoover's. "According to HubSpot research, more than two-fifths of companies using various social media marketing channels have acquired a customer from those channels."