Contradicting last week's news report in Times Online, Wikipedia founder Jimmy Wales said he was misquoted and has no plans to introduce advertising on the Wikipedia site, writes ClickZ. "There are no plans of any kind, no announcement, no change in stance," he told ClickZ. "What I said is something I've been saying for five years. We don't believe we need advertising in order to survive. My view currently is that we're much better off without the advertising. It's better for our mission. It's better for our fundraising."

However, Wales - a former futures trader - did hedge: "The question is going to arise as to whether we could better pursue our charitable mission with the additional money" that ads would bring, he said. "We have never said there would absolutely never be ads on Wikipedia."

Related story:

Wikipedia Ponders Serving up Online Advertising