Press Release: US Ecommerce To Hit Nearly $230 Billion In 2008

Forrester Research predicts online retail will more than double in four years. While I'm all for renewed optimism, this does smack of the 1999 hypishness:

While offline retail sales continue to struggle, online retail will grow at a steady 19 percent year-over-year growth rate, from $95.7 billion in 2003 to $229.9 billion in 2008, according to a new report from Forrester Research, Inc. Most significantly, online retail sales will account for 10 percent of total US retail sales by 2008.

A more than doubling of online spending in the next four years, based largely on growth in "food and beverage, sporting goods, and home goods" categories? According to their estimates, that $230 billion will come from 63 million households, meaning $3,649 per household per year spent online, which seems like a lot of Internet soda and baseball bats.