The longer consumers shop online, the more concerned they are about getting good results from site search, according to a new study by Forrester Research, writes Internet Retailer. Some 74 percent of those who have been active online purchasers (one purchase within past three months) for four or more years say that relevant site search results are important.

Only 59 percent of those who been active online purchasers for less than one year say relevant search results are important. The proportion is 61 percent for consumers who have been online buyers for one to four years.

New online buyers, who tend to be from lower-income households, are as concerned as veteran about getting low prices: 82 percent of new and veteran buyers said it was important to get low prices. And 55 percent of each of these groups said it was important to sort products by price.