Interactive marketers are putting most of their money in email, search, behavioral and contextual targeting, and rich media, writes DM News, citing a Forrester Research study, "Interactive Marketing Channels to Watch in 2006," which found that more than 65 percent of those surveyed plan to invest in each medium in the next year.
"Marketers are very curious about social channels like blogs, but are not putting their money in that space," Shar VanBoskirk, research analyst at Forrester Research, is quoted as saying. "Instead, the momentum is really in behavioral targeting and in rich media."
Media and communication firms, however, are into channel explorations: More than 60 percent use or plan to use email marketing, social marketing, rich media emails and display ads, contextual and behavioral targeting, blogs/social networks, RSS and mobile marketing within the next year, according to Forrester.
Survey: Online Marketers Not Yet into Emerging Media