Interactive advertising is heading for growth over the next seven years, according to a yet-to-be-released Forrester Research Interactive Advertising Forecast (via 1to1Media).

In a keynote presentation at the Forrester's Marketing Forum 2009, held in Orlando on 23-24 April, Vice President and Principal Analyst Shar VanBoskirk predicted interactive online advertising (display, email, mobile, search, and social media) will experience a 17% compound annual growth rate (CAGR), totaling almost $55 billion in spending over the next seven years.

Five key online advertising channels will see the following 7-year CAGR, according to the report:

• social media - 34%
• mobile - 27%
• display - 17%
• search - 15%
• email - 11%

Overall interactive advertising spend will grow an estimated 10% - from 9% of all ad spending in 2008 to 19% in 2014, she said.

A chart published on Mike Manuel's Media Guerilla blog confirms the trend:

Recent research by the European Interactive Advertisers Association (EIAA) indicated that European advertisers are choosing online advertising over traditional media like TV, newspapers, and magazines.

And a Nielsen report points out how the growing popularity of online social networking and video content is deepening web users' engagement with the internet and is causing a dramatic shift in the global online landscape for both consumers and advertisers.