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Former Salon Editor: Paid Content Valid Biz Model

Following his stepping down as editor-in-chief, Salon founder David Talbot said advertising isn't the end-all revenue stream for online publications, noting that paid subscriptions can even out what has always been a very cyclical advertising market. Talbot's comments, posted on MediaWeek, indicate Salon.com is unlikely to change its subscriptions policy for access to unlimited content, first instituted during the first internet boom. Salon employs an unusual access policy, whereby visitors can get a free one-day pass in exchange for viewing an enormous advertisement.

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