Marketing (like) Apple

Former Apple Marketing Executive Steve Chazin has released an ebook called Marketing Apple, which concisely describes how companies can market the way Apple does.

The ebook covers five secrets to Apple's success, spanning the company's ability to harvest an in-crowd ("the iPod generation"); early adopters, such as iPhone users; and fringe users who do not want to be associated with either group but consume Apple products anyway.

Marketing Apple is available as a free download (pdf).

Chazin currently works with Tubes Now, a file-syncing application that was released in mid-August.