ClickZ: Study: Growth in Worldwide Ad Spend Led by Internet

ZenithOptimedia predicts that global online ad spending will continue to gain share against other media, growing from 3.5 percent this year to 4 percent in 2006. TV is also expected to rise just barely, up 0.1 percent to 37.7 percent of ad budgets. The other media will suffer slight declines, according to the research firm.