After wimping out on its $2.1 million Superbowl campaign, deciding at the last moment that its creative was too controversial, Ford's Lincoln division channeled all that extra money into a full-fledged online campaign incorporating Magic Johnson, according to ClickZ. The site uses Johnson as a commentator in a brackets-picking contest leading to a truck giveaway. Lincoln's "Charity" spot was pulled when it thought it might generate too much controversy with its loose association of clergy with the ad's theme of "lust." The online component was also spiked.