More than 250,000 vehicles were sold through FordDirect internet referrals in 2005, up 15 percent from 2004, according to the joint venture between Ford Motor Co. and some 4,500 participating Ford, Lincoln and Mercury, Volvo, Jaguar and Land Rover dealers, reports InternetRetailer. That number is about 10 percent of Ford's 2005 retail sales. In 2006, FordDirect will be managing Ford's dealer lead management system, SalesPoint, and implementing some enhanced customer relationship management applications. It is also helping Ford implement integrated lead management.