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Ford Uses Net to Plumb Feature Demand

Ford is asking site visitors to tell it how it should price and package its new Ford Fusion, the car to be released in a few months, according to eCommerce Times. The car's marketing manager said the effort is designed to ensure that they offer the right colors and correctly estimate demand for cars with certain features. The story cites several examples of recent car launches that underestimated demand for some features, some of which was actually created by the advertising done for those vehicles.

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