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Ford Uses Movie Spoof to Promote SportKa

The Evil Twin: Ford Sportka

Ford's SportKa
Ford's Evil Twin

In a viral spoof modeled after the movie, The Mothman Prophecies, Ford U.K. has launched a campaign called 'Evil Twin' to promote its new SportKa. In the spoof, the car, apparently tinged with evil, has been sighted playing evil tricks on innocent victims such as whacking a bird with its hood as the bird attempted to land.

An entire website, modeled after a movie site, has been put up including a back story revealing that police have spoken with Ford "in an effort to understand how such a successful, popular car could be so deranged." On the site are downloads including screen savers, wallpaper and posters. Users are led to the site either from the Ford website or from a viral video.

Unlike some viral spoofs, this one is done in a way that does not hide Ford as the company behind the car. It's moderately amusing and more so if you have actually seen the Mothman Prophecies movie.

Related links:
- Ford’s ‘Unapproved’ Ad to Backfire
- Ford Keeps Sportka Controversy Alive
- BK Spreads Viral Chicken
- Wired: BK's Chicken Effort a Porn Takeoff
- Amazing Honda Ad
- Honda Cog Ad Parody

Related links:
- Ford Uses Movie Spoof to Promote Sportka
- Ford Keeps Sportka Controversy Alive
- Amazing Honda Ad
- Honda Cog Ad Parody
- BK Spreads Viral Chicken
- Wired: BK's Chicken Effort a Porn Takeoff

Related Topics

rich media
viral marketing & buzz
branding
campaigns & creatives of note
alternative marketing
advertainment
nonsense & parodies
major brands
automotive
sex sells

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