IAR: Ford F-150 Ad Campaign Begins Ad Blitz Online

The New F-150

As part of its $200 million campaign to promote the new F-150 pick up truck, Ford launched page takeovers on the front pages of AOL, Yahoo and MSN. The ads range from banner style ads to, in the case of MSN, rich media units that shake the entire browser window. The campaign which aims to reach 75 percent of the Internet audience, promotes a sweepstakes in which a F-150 can be won

Having been around the block many times with interactive AOR J. Walter Thompson, Ford is smart. Ford knows car buyers are online and is making good use of the Internet from both a media and creative perspective. There is a large offline component to the campaign as well, with television spots, print ads and an NFL tie-in.