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Ford Kicks Competitors' Asses with Targeted Text Ads

Business 2.0: Wheeling and Dealing

Autobytel has implemented for Ford a text banner format targeted to competitors' models, such as Honda in this example. It's interesting to see auto makers, the biggest online advertisers and big users of rich media and gorgeous creative, take advantage of automated text ads.

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Ford Kicks Competitors' Asses with Targeted Text Ads

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