Press Release: Ford Motor Company to Participate in Cross Media Optimization Study (XMOS) [link to follow]

Ford has joined the Interactive Advertising Bureau's Cross Media Optimization Study (XMOS). XMOS determines the best mix of interactive, TV, radio and print advertising and the effect of moving budget from one medium to another. Ford will apply the XMOS methodology to its recently launched ad campaign for the new F-150 pickup truck. MarketingWonk will provide a link to the press release when available.