comScore: Ford Closes Gap Among Online Hispanic Auto Shoppers
The comScore Media Metrix analysis, based on a panel of more than 50,000 U.S. Hispanic Internet users, revealed that in February 2003, the Ford Motor Company (including espanol.fordvehicles.com) earned the top ranking among major automotive manufacturers based on U.S. Hispanic visitors.
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In February 2003, more than 1.2 million Hispanics ñ fully ten percent of the online Hispanic population ñ visited at least one automotive manufacturer Web site. Among these, Ford Motor Company attracted 355,000 unique visitors and General Motors drew 353,000 unique visitors. These results are in sharp contrast to the Total U.S. population, in which General Motors led with 5.7 million unique visitors and Ford held the number two ranking, with 4.2 million visitors.
