With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers.
The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To participate, advertisers must spend a minimum of $1 million over 90 days, writes BtoB. Users can select how many people they wish to reach within their target audience, as well as the average frequency of ad exposure.
A third-party auditing firm will audit ad server logs, and effectiveness will be measured using criteria set by the Brand Increase Guarantee, an ad program launched by Forbes in 2003, MediaBuyerPlanner reports.