National Public Radio podcasts have been downloaded 4 million times in the two months since it launched the service, reports paidContent. All 17 NPR offerings have ranked among iTunes' Top 100 Podcasts, with several regularly in the Top 10. Acura is the main NPR podcast sponsor in what is probably the largest podcast ad buy to date.

The most popular NPR daily podcast is "Story of the Day," a news report or feature chosen by NPR staff, and the top weekly podcast is the "All Songs Considered," which features artists, reviews, and interviews.