NYT: More E-Commerce Sites Aim to Add 'Sticky' Content

Stickiness is back in fashion. But this sticky is different from the much lauded sticky that proved popular in the late 90's, when media firms hoped to generate more hits and visitors in order to better beat their figurative chests and claim larger Internet footprints. The new stickiness has more to do with commerce sites seeking decent editorial content in order to keep people coming back and, presumably, giving companies a second chance to make that sale.