Gorilla Nation has added video ad delivery from Panache to its arsenal, reports Mashable.

Panache offers a variety of rich media units, from static images to streaming video. The relationship gives Panache's advertisers more reach, while Gorilla's publishers get more engaging ads to place on their sites.

Gorilla Nation sells ad inventory on over 500 sites around the web, segmented into about two dozen vertical markets, which the company says reaches over 2.5 million users.