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For Nintendo, the Consumer Is the Star

From user-created games to new social features being introduced for its consoles, Nintendo is focusing on the user.

For its handheld Nintendo DS, for example, Nintendo of Japan announced a new program to make student-developed DS games free to the public via DS stations placed around the country, writes Joystiq.

In another user-powered move, Nintendo is partnering with GameSpy to provide friend rosters, matchmaking, and ranking data to the Wii and DS, Joystiq reports.

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