Ahn Jae Wook

Ford Motor Co. has partnered with South Korean actor and singer Ahn Jae Wook to target Asian-Americans as part of its $80 million marketing launch of the 2007 Ford Edge.

The blitz, targeting Asian-Americans, starts Dec. 24 and is expected to generate more than 32 million impressions, reports AdAge. Ford dubbed the Asian-American campaign "the largest digital media spend" of any carmaker targeting Chinese, Korean, Vietnamese and Pan-Asian audiences.

Ahn Jae Wook, an international star, will use two remixes of his hit "Forever" in two 30-second spots; he will appear in commercials, print ads, outdoor, and online banner ads aimed at driving comsumers to fordvehicles.com/asia. Once there, visitors can vote on their favorite version of the remix.

The Edge launch includes separate Hispanic, urban and general-market efforts. The Hispanic campaign also starts Dec. 24 on Hispanic network TV and includes a mobile-marketing tie-in. Spanish-language vehicle brochures will be available on FordEnEspanol.com.