MailChimp has announced the release of the "intelligence API" that enables email marketers to sync campaign data to their customer database.
Along with customer data syncing, the API also:
- "Scrubs" lists, by withdrawing unsubscribe requests and bounced emails
- Links campaign stats to the database, enabling better targeting
- Sends campaigns based on purchase/signup date segments
The API, available in XML-RPC, PHP and JSON, will ideally encourage marketers to "outsource" their email marketing campaigns to the 'Chimps in toto.
Observe the API in action.
