The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

For Distracted Gamers, an MOG with Half the Commitment


Mines play a big part in PMOG

A new type of multiplayer online game has been developed to play in the background while users surf the web.

The PMOG, or "passively multiplayer online game," is installed as a Firefox add-on.

A user's objective is to build "missions," or grouped websites that follow a theme. For example, "Tech News Tour" includes Engadget, Gizmodo, Digg and Slashdot.

Users can leave mines for other players on websites and buy armor to prevent damage. After achieving high levels, features are unlocked — the ability to choose one of six character types, for example, says TechCrunch.

Developed by GameLayers, the PMOG is in private beta. Its public debut may give advertisers the chance to orchestrate sponsored missions with winning incentives.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research