From Wal-Mart's $35 dinner for 8 to Butterball's "turkey texts" to Papa John's night-before-Thanksgiving pizza offer, food makers and sellers are busting out deals and marketing in time for next week's holiday, reports Retailer Daily.

Wal-Mart is advertising that shoppers can buy a Thanksgiving dinner for 8 people for less than $35, with price reductions on items like stuffing mix, cranberry sauce, pumpkin pie, wine, and, of course, turkey.

Throughout the week subscribers to Wal-Mart's mobile "Savings Alerts" will receive text messages about other food savings.

During the holiday season (Nov. 18-Jan. 1), Wal-Mart is also giving its 1.4 million US associates a 10% discount on all food items and has announced plans to donate more than 90 million pounds of fresh food annually to Feeding America, the country's largest nonprofit fighting hunger.

Butterball has rolled out its popular Turkey Talk-Line, the toll-free hotline for more than 100,000 advice-needy callers, but this year it has expanded the service beyond the telephone to blogs and SMS, Ad Age writes.

The company is sending out "Turkey texts" designed to advise a "new generation of cooks" whenever or wherever they need help (in the grocery store, at the stove). The messages give advice such as thawing reminders and temperature guidelines.

In addition, cooks can read blogs written by "seasoned home economists," participate in live chats, or watch how-to videos on the Butterball website - which also has a new mobile version for cooks-on-the-go.

And pizza-maker Papa John's, noting that the Wednesday before Thanksgiving is one of the biggest pizza-delivery nights of the year, announced that it would give a free pizza for any online pizza purchase to anyone registered as a Papa John's fan on Facebook by Thanksgiving Eve.

The announcement caused the chain's fan base to explode to 152,000 (from 10,000 fans) in just two days. Larger rival Pizza Hut, which just introduced online ordering via Facebook, has nearly 385,000 fans.