Breaking into mobile!

The Walt Disney Internet Group is launching a, ad-supported mobile version of Disney.com, allowing users to access content in the entire Disney universe for free, including movies, TV shows, live events, music, and its famous theme parks.

The site builds on the company's multi-platform efforts allowing users access to Disney virtual worlds, site content on-the-go, and even Disney's offline divisions.

The site can be accessed by entering Disney.com into a cell phone browser or by texting "Disney" to 247639 (Disney), making the site available without the aid of a carrier deck.

Disney has become the latest to announce a mobile site independent of carrier decks. Universal announced its independent foray onto the mobile scene in Sepetember.

The site comes on the heels of Disney retiring its MVNO venture, Disney Mobile, a service geared toward kids and parents.