Today’s mainstream online ad application was yesterday’s start up venture, funded by the usual sources. In this column, MarketingVOX looks at some of these firms tapping the venture capital markets to see what may be in the offing for marketers eager to try out the latest tech solutions.

Buddy Media Takes $54M in Series D Funding

Buddy Media has raised $54 million in Series D funding from a group of late-stage investors. Including Insight Venture Partners. Existing Buddy Media investor GGV Capital led the round. The capital will be used to more than double its product, sales and support staff in the next year as well as fund additional global offices and acquisitions.

Daily Deal Site Zulily Raises $43M; Total Funding Reaches $53.6M

Zulily, a daily deal site for baby and children’s products, raised $43 million in a capital round led by Meritech Capital Partners. Total funding in Zulily has reached $53.6 million. Zulily will use the additional capital to hire more employees and fund other marketing and growth initiatives.

BrightTag Raises Another $5M

BrightTag has raised an additional $5 million, bringing total funding to $8 million. The round was led by New World Ventures, which was joined by previous investors TomorrowVentures, EPIC Ventures and the I2A Fund. BrightTag helps companies manage various ad technologies and platforms on their site.