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'Folio:' Study: 73 Percent Satisfied with Their Magazine-Industry Job

Recent magazine industry turmoil - disruption by the internet, revenue declines, buyouts, downsizing - seems not to have had an overwhelmingly negative impact on the job satisfaction of the magazine-industry workforce, according to Folio:, writes MarketingCharts.

Folio:'s first-every industry job-satisfaction survey found that nearly three-quarters (73 percent) of magazine workers say they are satisfied with their jobs, while more than a quarter (27 percent) say they are dissatisfied.

Other key findings:

  • The most satisfied are corporate managers and events staff - 85 percent and 82 percent, respectively.
  • The least satisfied are finance and sales staff - 60 percent and 66 percent, respectively.

folio-magazine-industry-job-satisfaction-by-position-pub-type.jpg

  • 80 percent of respondents said training and education are key to job satisfaction.
  • Yet 70 percent said they spent less than 10 hours on job-related training in the previous 12 months.
  • Fear of job loss is most prominent among mass/consumer and B2B magazines: 26 percent and 25 percent of their workforces, respectively, say they fear losing their job.

folio-magazine-industry-fear-of-losing-job.jpg

  • 68 percent said their companies had not downsized in the previous 12 months; 32 percent said there has been downsizing.
  • 22 percent said their companies have changed hands in the past two years
    • More than one-third - 38 percent - of those that changed ownership were acquired by private equity firms.
    • 74 percent of those acquired by PE firms said the impact was positive; 26 percent said it was not.
  • 40 percent said they believe the industry's future is bright; 39 percent said it isn't (and blamed digital media).

folio-magazine-industry-future-and-job-status.jpg

  • However, 64 percent said print remains the area of the company that has the most status.

(Folio: has more findings and charts here, here and here.)

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