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Flinty Forbes.com Boldly Asks for Mostly Free Creative

AdFreak gives Forbes.com the Scrooge award for its cheesy, cheapskate approach to getting agencies to provide online creative. It sent out letters to agencies asking that they send creative concepts to them for an upcoming barter online campaign in exchange for a holiday party, a couple of $500 gift cards and a dinner for six. Apparently not wanting to sully themselves with direct contact with an online creative, participants were asked to mail entries back to Forbes. In order to find out who won, participants must send a self addressed postcard.

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