IAR: Why Track Flash Interactions?

It seems everyone is now offering a tool that can measure user interaction with rich media and the impact that has on brand perception. This article examines the importance of the metrics and the industry's perception of their usefulness, with opinion and commentary from DoubleClicks' Scott Spencer, Bluestreak's Eric Picard, Jupiter Research's Nate Elliott, Dynamic Logic's Michael Spitalnik and Modem Media's Karen Anderson.