Texas-based online fraud detection firm Click Forensics will offer, gratis, what it says is the first independent and free alternative technology to ISPs' attempts at detection of click fraud, Publish reports. The service, to be released next week, is intended to uncover fraudulent or faulty reports about online advertising campaign performance.

Click Forensics says the undertaking allows participants - reportedly at present some 40 advertisers, agencies and search engines - to share their results, resulting in a relatively more accurate "fraud meter," according to Publish.