Firefox has kicked off the second part of its Firefox Flicks campaign, launching a contest for 30-second spots for the browser by professional, student and aspiring filmmakers that will be considered for a TV campaign, reports ClickZ. Top ads will also win prizes, including a $5,000 gift certificate at B&H Photo, a multi-screen LCD display from 9x Media, and a media center PC from Alienware. The ads will be reviewed by a panel of judges from the film, television and advertising industries. The goal of the campaign is to increase awareness of Firefox among mainstream consumers and persuading them to visit getfirefox.com.

Submissions can be live action, animated, Flash-based, or any other style that "brings Firefox to life for the millions of Web users who have yet to discover Firefox and the better Web experience it delivers," according to the creative brief.

Earlier this month, Mozilla launched the firefoxflicks.com site to showcase the first stage of its open source marketing initiative.

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Mozilla Planning Firefox Promotions