CNET: Mozilla holds 'fire' in naming fight

The Mozilla Foundation, the scattered open source browser development effort, changed the name of its flagship browser yet again. The first change to "Phoenix" (from "Mozilla") was short-lived when it proved to have been already trademarked. Up until this week the project was then known as "Firebird," but another open source effort - this one making a relational database - had already taken the name, and it turns out, was very, very angry. So now the browser shall be called "Firefox."

Hardly ones to throw stones from this flimsy glass house, MarketingWonk wonders how the Firefox Industries people might take the news.