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FindWhat's Poor Growth A Deliberate Quality Move

ClickZ reports that FindWhat executives are explaining the firm's poor Q4 growth figures as a natural result of their ruthless drive to increase the network's quality. After dropping gambling advertisers and poor-performing publishers, the firm indicated it expects to see growth increase rapidly. Last year the company purchased Miva, Espotting and Comet Systems, providing rapid growth in the early quarters. But seeing a large quantity of inventory that simply didn't convert clicks to clients, FindWhat made a strategic move to eliminate inventory that would have otherwise generated about $70,000 per day.

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