With Yahoo and MSN reportedly joining the competitive fray to recruit publishers in their paid search networks, ClickZ reports that FindWhat is opening up its ad network to more publishers, including very small ones, in hopes of grabbing more share before the going gets tougher. FindWhat's AdRevenue Xpress (ARX) launched last fall in a limited roll-out to FindWhat's existing advertisers. The firm now hopes that by giving publishers additional flexibility - for instance the ability to change the appearance of search ad listings - FindWhat will be look more attractive than Google's AdSense.