ClickZ: FindWhat Unveils Answer to AdSense

FindWhat launched its own version of a cost-per-click auction network, debuting AdRevenue Xpress. While the auction process remains much like Google's AdSense network, FindWhat lets advertisers bid on keywords and categories, rather than contextual placements. The program is now available to existing FindWhat advertisers and will later roll out to new customers.

The search company also introduced a barter program, whereby publishers that earn money through displaying FindWhat ads can turn those revenues back into advertising credits for themselves with a ten percent boost.