ClickZ: FindWhat.com In Canadian Yellow Pages Deal

FindWhat is partnering with Canada's Yellow Pages Group (YPG) to create a pay-per-click network using FindWhat's technology and YPG's on-the-ground sales force. Already, YPG's various sites reach about 3.7 million Canadians. The deal is consistent with FindWhat's strategy of working with content partners that have local expertise and existing sales forces.