Fox Interactive Media has acquired Strategic Data Corp., an ad technology firm that News Corp. hopes will help it maximize the ad revenue for several of Fox's properties, including MySpace, AdWeek reports.

SDC uses an ad-serving technology that maximizes the value of each served ad by using yield optimization. FIM plans to use SDC's technology to boost ad revenue for its properties such as MySpace, IGN, AskMen.com and AmericanIdol.com.

FIM's properties generated over 40.4 billion pageviews in January, according to ComScore, with MySpace accounting for the majority. Parent News Corp.'s chairman, Rupert Murdoch, recently said MySpace is generating about $25 million a month in ad revenue, with growth at about 30 percent per quarter.

SDC is the first acquisition for FIM since Peter Levinsohn took over as president, replacing Ross Levinsohn.