Internet Retailer: Canadians are prime targets for Internet search marketing, study says

A comScore study shows that Canadians are much less efficient advertising targets than Americans. The study shows that Canadians conduct many more searches on average than Americans, creating more online search ad impressions. This, combined with the fact that Canadians spend far less online, makes these impressions much less valuable to advertisers.

Also noted was the fact that, while Americans split their search use among the top three search engines, nearly two thirds of Canadians use Google. None of the major search engines yet offers a .ca user filter in their ad campaigns.