Wired: Spam Is in Eye of the Beholder
A somewhat tongue in cheek look at the discussion on spam from this top direct marketing event. I'm sure that we will be hearing more reports from here soon.
Between sessions, some mourned the loss of their very favorite sales-pitch slogans.
"I feel like a lot of really good words have been stolen from me," said Kevin Codell, a freelance advertising copywriter who is attending the conference.
"Free. Opportunity. Exciting. Credit. All of these words are now too 'spammy' to use because they are on the block lists used by antispam filters," he said. "Even e-mails containing the word click are being filtered out now."
