FedEx Goes into Virtual Gift-Giving with 'Launch a Package'

A virtual FedEx form

FedEx has launched an online campaign called launchapackage.com, which allows people to send digital files to friends in a virtual FedEx box.

Created by Atmosphere BBDO, the site is part of FedEx's sponsorship of NASCAR car No. 11, driven by Denny Hamlin, according to DM News.

The microsite evolved from an interactive banner ad FedEx crafted last year. It invited users to pull back a slingshot and launch a package out of the ad.

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Latest interactive marketing news

Latest media planning news & facts

Latest marketing data & research

Another Indie Rock Station Goes Down: Boston?s WFNX Sold to Clear Channel

DirecTV Strikes Video, Internet Agreements To Reach Rural US

Viacom: Social TV Must Offer Content, Communication, Comments

LA Times Kills Sunday Magazine, Will Launch Luxury Quarterly

ESPN Upfront: Heavy on Digital, Authentication, New Films, Advertiser Value

ABC Upfront: Heavy on Comedy and Schedule Shakeups

Out-Of-Home Advertising Up 4.5% In Q1

News, Beauty And Style Dominate Top 50 Web Properties

UK Companies Spend On Social, But Snooze On Google+

Top 10 Cable Television Programs, Week of May 14, 2012

Top 10 Network Television Programs, Week of May 14, 2012

Q1 Mobile Mix Shows Growth Of Tablets, Decline of Feature Phones

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FedEx Goes into Virtual Gift-Giving with 'Launch a Package'

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